By now I am sure many of you have heard of this “little” channel in social media known as Instagram. BUT, what many of you may not know that this vibrant and growing tool is more than just a fun app to “create funky pictures of kids and pets.” As time goes on, Instagram’s popularity is growing by leaps and bounds and is being utilized more and more as a tool for innovative marketers to get their information in front of the eyes of their ideal customer.
Instagram is a free photo sharing service that works with Apple iOS and Android devices. It allows users to take photos, add cool filters, effects and lighting and share those photos on Instagram or social media sites. Instagram, owned by Facebook, boasts over 200 million users and it’s expected that those numbers will continue to grow.
Here’s the Skinny on Instagram:
Instagram allows you to take great looking pictures with your mobile device and post them directly to wherever you choose including Facebook, Twitter, Flickr, Foursquare and Tumblr. Those of us who use Instagram for personal use know it’s awesome when it comes to capturing meaningful moments (everyday moments).
But, Instagram allows business professionals to post and share pictures from events or snapshots of the inner workings of their business as another way to spark engagement and interest. THEN, the Instagram geeks got all crazy and added another super cool benefit in the form of mini movies. Instagram Video is a relatively new feature that competes with Twitter’s Vine. Basically it’s the Instagram you know and love, but it lets viewers watch 3 to 15 seconds of your video instead of still photos.
Why you should care:
Instagram is free and yet another way to share your business activities and milestones with your connection in a streamlined, non-cumbersome way. As business owner, you know the importance of always looking for new and innovative ways to connect with the buying public.
It’s a Hashtag Thing
Just like on Facebook and Twitter, hashtags are beneficial and highly used on Instagram. Use a customized hashtag for a specific sale or campaign as a way for potential followers to find your information.
Just like Twitter and Facebook, Instagram can be branded to a business, not just an individual person.
It’s Where Your Peeps Are
Instagram community has grown to more than 200 million users and to date and has seen over 20 billion photos shared. ‘Nuff said.
It’s a Tool of Marketing
Photos are SUPER important in today’s social space. They can tell a story, make someone laugh, and even inspire. All in all, photos evoke emotions and visual content appeals to emotions in a way that text is unable to.
Need to know if what you are doing on Instagram is working? Users can opt to use third party monitoring tools like Statigr.am to check Instagram stats and keep tabs on what connections are responding to, and what they are not. Monitor your total number of likes received, your most liked photos ever, your average number of likes and comments per photo, your follower growth charts and more advanced analytics as well.
It’s Easy to Get
It’s Simple Incorporate
For those new to Instagram, keep three main goals in mind when looking for Instagram-worthy things to share:
If your images don’t fit one or all of these criteria, rethink your tactics.
I am not saying that Instagram is the nugget of gold your business has been waiting for, but I am saying that this viable, growing and vibrant social media platform absolutely has a place in today’s online business marketing plans. If you haven’t already done so, I highly recommend you give Instagram a try soon.
Connect with me on Instagram! @samanthadangel