Whenever you find a person or business, especially online, that you think you might like to do business with don’t you want to know more about them? Most of us are curious how they do business and treat people.
If you’re credible, people will have faith in your products and services. They will buy from you and recommend you to others. If you aren’t credible, they won’t.
Keeping that in mind, here are some ways to help establish your credibility:
Part of gaining credibility is building trust. Always give honest, accurate information and be able to back it up. Nothing will destroy credibility faster than not being able to back up what you say.
Listen to what your customers and followers say. Acknowledge their concerns and respect their opinions. While, you can’t please everyone or meet every single demand, if you show that you care about your people, your credibility will increase.
If you are enthusiastic about your products and services others will too. Your affiliates, friends and family, co-workers, partners and others will feed off of your enthusiasm and passion and in turn spread it to others. If you’re shy use the written word to share your passion.
Whether you’re offering a special pricing deal, a 3-day sale, releasing a new product, or some other promise you’ve made, do your best to always honor it. Another part of fulfilling promises is to stand firm on your rules. If you say you’re only selling 50 licenses of a particular product and it has sold out, don’t sell more. If you have a sale that is only good through Thursday and someone contacts you on Friday asking for the sale price, apologize and say no. While they may not be happy, they will know that you keep your promises to your customers.
If you believe in something, let it be known and stand behind it. Sitting on the fence failing to commit may make your customers question you and your business practices. How can you sell them on an idea if you don’t even know what you believe?
People want to see proof that something is good. As the business owner, they won’t take your word for it. Displaying testimonials from satisfied customers goes a long way towards building credibility. Audio and video testimonials tend to be much more effective than written ones.
Credibility translates to dollars. A credible business gains the respect of its peers and customers.
What other ways do you use to build your credibility?
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