A Well Designed Kindle Cover Can Attract More Sales

I’m a visual person. A good kindle cover will pull me in faster to see what the book is about than a crappy cover. Even though the book could have the best information around, if it doesn’t have a good cover I may not even click to see more. I think many people are just like me.

We all know we shouldn’t judge a book by its cover, but when you are browsing on Amazon, it’s hard not to! Simply put, having a good looking kindle cover will help you earn more sales.

Designing your kindle cover can be fairly easy if you have a good handle on what you need. If you choose to design your own cover, here are some things to consider in your design process:

A Well Designed Kindle Cover Can Attract More Sales

Think as a Customer

When designing your cover, think about the message of the book and the people who will be reading it. What will attract them to the book?

Imagine if you were a customer and that you have no idea what the book is about so you must base the decision of whether to buy or not off of the cover.

Use an Easy to Read Font

There are many pretty fonts out there but some of them are hard to read. If people can’t read the cover of your book, they probably won’t flip the page to get inside your book!

Find Balance

It’s smart to choose a cover that gives people a good idea of what your book is about, before they even read the description. But, you also want a cover that draws people in and makes them curious to learn more about your book.

Ask for Feedback

If you’ve chosen to create your own cover, when you’ve completed your design, take a step back and try to evaluate it from a reader’s perspective. This could be hard to do since you’re probably really attached to it. That’s why it’s a good idea to ask a friend or family member for their opinion. You don’t have to do everything they say but it’s a good idea to listen to their first impression of the cover because its likely others may feel that way too.

A Quick Critique From My Point of View

To give you a little taste of what I’m talking about I quickly looked through the first several pages of Kindle Store on Amazon for business books. Here’s three covers that jumped out at me.

Cover Collage

My Observations:

  1. I like each of these because they have a nice clean crisp look to them.
  2. They use clear fonts that makes it very easy to read. I also like how they use different size fonts to make an impact.
  3. The use of bright colors with black and white/light really stands out and is quite attractive.
  4. Each of them have a nice subtitle that lets you know just a little more about what you’re going to get.

Where to Find Kindle Designers

You don’t have to do this by yourself. Many people specialize in creating kindle covers, ranging quite a bit in price as well. If you have any friends who have previously created Kindle books, ask them who designed their covers. Maybe you have some graphic artist friends on Twitter or Facebook? You can also check out sites such as fiverr.com to find people to hire.

I always prefer a referral from someone I know when I’m going to outsource work. That way they can give me a firsthand review or recommendation for that person.

Whenever you outsource work with someone you’re unfamiliar with I  suggest you get references and see examples of the person’s past design work. You want to make sure you’re working with someone credible.

If you would like to consider me to design your custom kindle covers, please click here to see out some of my newest designs and pricing options.

Is It Time for a Makeover?

If you find that one of your previously released books is bringing in less sales than you imagined, try giving it a cover update. Maybe a little makeover is all it needs!

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3 Comments

  1. Stephanie Watson on November 8, 2013 at 5:15 am

    I can say for sure that a well made cover gets more sales. My book tripled in sales via Kindle after I had a book cover made that looked like a real book cover. There are just some things not to skimp on like book covers, editing, and formatting. 🙂 Thanks for your informative post!

  2. Debora Humphries on November 8, 2013 at 7:40 am

    That is the first thing I look at when I purchase books to read on Kindle, is the cover, of course I try and sneak a peek inside too. Lol

    I want to feel like the person who wrote the book, cared enough about me the customer to make it an attractive book to purchase as well. I also tend to trust great design more, as if the writer is more professional and not simply an amature.

    Like you said, one simple test of changing the design of your Kindle cover can make a huge difference in sales and should not be ignored.

    Great post Samantha, thank you. 🙂

  3. Samantha Angel on August 31, 2014 at 7:36 pm

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