If you would have told me 2 years ago that people would someday visit my site, read what I had to say and use that information to better their business – I would have thought you were crazy!
A few years back, I never would have believed that someone would want to read my blog, appreciate what I had to share and want to get to know me and my business better. But now, I am happy to say, that is indeed the case and I couldn’t be prouder or more grateful. That to me is a true testament and statement to the power and value of blogging.
When I initially started blogging, I thought blogs were just about educating people or a handy way of getting certain information out. I even perceived blogs to be a place for moms to share family photos of the Summer BBQ of 2012 or show off little Johnny’s missing front teeth. Fast forward a couple years and I now realize my misconceptions were oh so wrong – blogs are an amazing tool of business. Who knew that blogging, this blog in particular, would be such an integral part of my business’ success.
You see, I was brought up in the corporate world were you were expected to write professional at all times, which usually meant without much personality. The unwritten rule was that, offering too much of your personality would seem unprofessional, and a “proper” blog post was strict, structured and usually devoid of any personality.
Give of Yourself
Thankfully, that mentality just won’t fly these days and your readers want to see your personality. They want to see your “shine.” Reader these days are less tolerant of lifeless writings and press release-like blog posts. “Transparency” and “authenticity” are more than over-used catch phrases, they are what your readers want and expect from the information that you place on your blogging real estate and even your website.
So what else do readers want? They want find someone to follow that keeps them engaged and entertained while offering a great education. Let’s face it; there is a ton of competition out there when it comes to blogs. Your information needs to be fun, fresh, conversational and relevant or dear Miss/Mr. Reader will hit the “back” button and move on to greener pastures.
This “educate and entertain” idea is not a theory either, it’s a fact! Online gurus far and wide have accepted the reality that their blogs need to be more than a place for dry, regurgitated marketing facts. So much so it’s coined the brand spankin’ new term “edu-tain” and it applies to social media as well.
So are you ready to let readers see your spark? The key to blogging success these days is consistency, but also creativity. In other words, be yourself! Peel back the layers and let your inner light shine.